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PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and...
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Content Marketing Tactics from the Trenches: A How-To Extravaganza
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an...
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Hummingbird In The Trenches: A Canary In The Coal Mine
I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal...
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11 ecommerce SEO tips, from the trenches – Practical Ecommerce
11 ecommerce SEO tips, from the trenchesPractical EcommerceBefore I decided to explore SEO, I had hired a company to do it for me. I thought it was beyond my scope and it would be difficult to rank my...
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Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads’ feature sets change frequently, leaving us in a constant state of learning and testing to find out what works. View full post on...
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